The Founder Mr. Li Ning

  • World-known Chinese gymnast with 106 gold medals.

 

  • Won 3 gold medals, 2 silver medals and 1 bronze medal at the 23rd Los Angeles Olympic Games in 1984.

 

  • In 1999, Li Ning was elected as one of the “World’s Most Excellent Athletes in the 20th Century” by the World Sports Correspondent Association.

 

  • The first torch carrier in 11th Beijing Asian games in 1990.

 

  • The last and main torch carrier at the 29th Beijing Olympic Games in 2008

History of Li Ning Company

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Revenue Analysis by Product CategoriesNote

  • Li Ning Brand Footwear
  • Li Ning Brand Accessory
  • Li Ning Brand Apparel

• Founded in 1990 China

• In1993, took the lead in establishing nationwide franchise operation.

• In 1992,1996 and 2000, sponsored Chinese sports delegation for 25th,26th and 27th Olympic Games.

• In 1999, became the first company in China’s sporting goods industry to implement ERP system.

• In 2004,Listed in Hong Kong Stock Exchange.

• In 2006, joint venture with AIGLEof France to develop AIGLE brand in China.

• In 2007, acquired the 57.5% of the top table tennis brand “Double Happiness”

• In 2008, cooperate withLotto under a 20 years licensing contract to develop the brand in China

• In 2009, acquired the famous badminton brand Kason, expedite the development of badminton product. • By the end of June 2014, the total number of LI-NING brand stores amounted to 5,671 throughout China, and its business has expanded to Southeast Asia, Central Asia, Europe, and other regions. • Today , Li Ning company remains one of the leading sports brand enterprises in the PRC, possessing brand marketing, R&D, manufacturing, distribution and retail capabilities.• In 2015, company improved channel productivity, profitability and performance.

The Headquarters

New HQ established in 2007,designed and completed by Cox Richardson . With 3 blocks of office building, exhibition hall, sports facilities of 2 tennis courts, swimming pool, 3 basketball courts, 8 badminton courts, small football field, and beach volleyball court.

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Recent Li-ning Footwear

Kish Island

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Tehran

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Lidomo

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Social Responsibility
Li Ning's visit in Cambodia a

United Nation World Food Program

In 2009, United Nation World Food Program (WFP) appointed Mr. Li Ning as the first Chinese Ambassador Against Hunger.

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Sichuan earthquake

In July 2010, Company invited the Sichuan earthquake orphans to headquarters, Mr. Li Ning played games with them and provided warmth to them.

Awards & Honors
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2008 CCTV China Economic Person of the year

Jan. 2009 ——Mr. Li Ning was honored the “2008 CCTV China Economic Person of the year’’ organized by China Central TV

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2015 the best employer award

Oct. 2015 ——Honored the “2015 the best employer award”

Over 3,000 styles and 6,000 SKU would be launched in a year

Anything is Possible