The Founder Mr. Li Ning

  • World-known Chinese gymnast with 106 gold medals.


  • Won 3 gold medals, 2 silver medals and 1 bronze medal at the 23rd Los Angeles Olympic Games in 1984.


  • In 1999, Li Ning was elected as one of the “World’s Most Excellent Athletes in the 20th Century” by the World Sports Correspondent Association.


  • The first torch carrier in 11th Beijing Asian games in 1990.


  • The last and main torch carrier at the 29th Beijing Olympic Games in 2008

History of Li Ning Company


Revenue Analysis by Product CategoriesNote

  • Li Ning Brand Footwear
  • Li Ning Brand Accessory
  • Li Ning Brand Apparel

• Founded in 1990 China

• In1993, took the lead in establishing nationwide franchise operation.

• In 1992,1996 and 2000, sponsored Chinese sports delegation for 25th,26th and 27th Olympic Games.

• In 1999, became the first company in China’s sporting goods industry to implement ERP system.

• In 2004,Listed in Hong Kong Stock Exchange.

• In 2006, joint venture with AIGLEof France to develop AIGLE brand in China.

• In 2007, acquired the 57.5% of the top table tennis brand “Double Happiness”

• In 2008, cooperate withLotto under a 20 years licensing contract to develop the brand in China

• In 2009, acquired the famous badminton brand Kason, expedite the development of badminton product. • By the end of June 2014, the total number of LI-NING brand stores amounted to 5,671 throughout China, and its business has expanded to Southeast Asia, Central Asia, Europe, and other regions. • Today , Li Ning company remains one of the leading sports brand enterprises in the PRC, possessing brand marketing, R&D, manufacturing, distribution and retail capabilities.• In 2015, company improved channel productivity, profitability and performance.

The Headquarters

New HQ established in 2007,designed and completed by Cox Richardson . With 3 blocks of office building, exhibition hall, sports facilities of 2 tennis courts, swimming pool, 3 basketball courts, 8 badminton courts, small football field, and beach volleyball court.


Recent Li-ning Footwear

Kish Island





Social Responsibility
Li Ning's visit in Cambodia a

United Nation World Food Program

In 2009, United Nation World Food Program (WFP) appointed Mr. Li Ning as the first Chinese Ambassador Against Hunger.


Sichuan earthquake

In July 2010, Company invited the Sichuan earthquake orphans to headquarters, Mr. Li Ning played games with them and provided warmth to them.

Awards & Honors

2008 CCTV China Economic Person of the year

Jan. 2009 ——Mr. Li Ning was honored the “2008 CCTV China Economic Person of the year’’ organized by China Central TV


2015 the best employer award

Oct. 2015 ——Honored the “2015 the best employer award”

Over 3,000 styles and 6,000 SKU would be launched in a year

Anything is Possible