WHAT IS CCILU FOOTWEAR?
  • Fashionable Everyday Footwear designed for Young Minded, Forward Thinking Men and Women, Boys & Girls
  • Innovative commercial product combining performance technology with fashionable, cool, fun, colorful provocative footwear design
  • 4 season brand for Men, Women, Boys & Girls
  • PRIMARY –

    • Men+Women18–30yearsold
    • Mid to High Income
    • Opinion Leader and their followers
    • Global, Young Minded, On Trend & CoolSECONDARY MARKET –

    • Men + Women aged 30+ years old • Boys+Girls

CCILU BRAND STORY

First launched in April 2013, CCILU was born as a unique brand, combining the revolutionary compound CCILUCELL with traditional materials resulting in the creation of fun, modern, fresh, innovative injection molded hybrid footwear.

Led by Killick Datta, the famous footwear veteran who has been associated with many other successful brands such as Nike, L.A. Gear, Skechers, Pony, Brooks and Diesel Footwear, and together with key members of his Global Brand Marketing Inc. (GBMI) team including the award-winning footwear designer Fiona Adams and her design team, the brand was first introduced in Japan and has sold over 1.5 million pairs around the world in its first year, 2013. CCILU is distributed in 145 countries worldwide, and is available at retail giants such as Selfridges in the UK, Isetan, Daimaru and Marui in Japan, Nordstrom in the US, Liverpool in Mexico, Central in Thailand, and various multi-label upscale department stores and boutiques.

CCILU PHILOSOPHY

Technology with fashion.

Tradition with innovation.

The CCILU philosophy is to bring innovative design and fashion to the global market with high quality injection molded footwear.

Super lightweight and comfortable, CCILU has seamlessly united injection molding with conventional materials to create a new wave of colorful hybrid products that are continuously pushing the envelope of fashion and style. CCILU marries different and unexpected elements together to create entirely new, cool, on trend, youthful street footwear for young adults all over the world.

The collection includes products for men, women, boys and girls and ranges from simple fashion sandals to athletic inspired products and beyond to fashion casual shoes for men and dressy heels and wedges for women.

CCILU is for the confident opinion leaders from 18 to 25 years old, who are tired of what is currently available in the market and are looking for something new and exciting. They command a mid to high level income, are well-travelled, global-minded, trendy and are cool fashionistas.

STRONGEST PARTNER OF CCILU: CIMTEX

Started in 1981 in Taiwan, CIMTEX Composite Manufacturing Group is the world’s largest and best factory for injection-molded shoes. They are the pioneer in Asia to devote itself in this EVA material-molding-injection technology. In 1993, the China operations was built up. Nike was the first client and is still a client since the beginning in 1981.

The group has been working with over 40 international brands including Nike, Adidas, Reebok, Puma, New Balance etc. CIMTEX is the technology leader in the entire industry and is the only one who has the vertical supply chain covering raw material, plastics compounding, molding, injection, stitching and assembly.

ccilu Boys
ccilu Girls
  •  Member, American Management Association and World Shoe Association
  •  Past Board Director, Footwear Distributors and Retailers of America
  •  Board Director, Footwear Industries of America
  •  Member, Advisory Board, Dream Foundation
  •  Invited lecturer on International Business at Universities and Business seminars worldwide
  •  Past member of the California Chamber of Commerce, International Trade Committee
  •  Active participant in the World Economic Forum
  •  Past member, Michigan Export Development Authority, State of Michigan Executive Department
ccilu Men
  •  Member, American Management Association and World Shoe Association
  •  Past Board Director, Footwear Distributors and Retailers of America
  •  Board Director, Footwear Industries of America
  •  Member, Advisory Board, Dream Foundation
  •  Invited lecturer on International Business at Universities and Business seminars worldwide
  •  Past member of the California Chamber of Commerce, International Trade Committee
  •  Active participant in the World Economic Forum
  •  Past member, Michigan Export Development Authority, State of Michigan Executive Department
ccilu Women